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A network of coffee, a coffee producer family
In the midst of a reality filled with major challenges such as growers’ economic sustainability, farming levels, price volatility on international markets, the increasing demand for more than 50 million bags over the next 10 to 15 years and climate adversity, the 2019 Edition of the World Forum Coffee Producers will bring coffee-growing nations together for discussions relating to common interest issues, such as the revenue of coffee growers, environmental issues, climate and sustainability.
All this so that more than 25 million families who grow beans and create the drink that satisfies the most diverse tastes around the world can keep growth and quality scaling.
Presentations and Videos
TRANSPORTATION
REALIZATION
PROGRAM
PROF. JEFFREY D. SACHS
OPENING KEYNOTE SPEAKER Director of the Center for Sustainable Development of the Institute de la Tierra of Columbia University
| DAY 1 WEDNESDAY JULY 10TH |
|
| 6h30 to 8h00 | Accreditation |
| 8h00 to 10h30 | Forum Official Opening |
| 10h30 to 11h00 | Coffee Break - Visits to booths |
| 11h00 to 12h30 | Lecture: Results from the economic sustainability study by prof. Jeffrey D. Sachs |
| 12h30 to 14h00 | Lunch - Visits to booths |
| 14h00 to 15h30 | Panel 1 The market as an instrument to protect producers' incomes. Questions: Physical market- is it possible to disarm the trap created for commodities? Do current market mechanisms protect or harm the income of producers? Currency future contracts, especially "C" contracts, are they the right mechanism for price discovery? Do they reflect the real market or are they distorted by other factors besides coffee? If not the “C” contract, what would be the other alternative? |
| 15h30 to 17h00 | Panel 2 Coffee price formulation: Transparency from seed to cup. Questions: What is the sector´s responsibility regarding traceability and transparency of prices? Will transparency and traceability lead to a better economic sustainability for farmers? |
| 17h00 to 17h30 | Coffee Break - Visits to booths |
| 17h30 to 19h00 | Panel 3 Promote and increase consumption. Questions: How did Brazil increase domestic consumption? How to replicate the Brazil success case in other producer countries? Other case studies? |
| All conferences and panels will be simultaneously translated into Spanish, English, French and Portuguese. | |
| DAY 2 THURSDAY JULY 11TH |
|
| 8h00 to 11h15 | Workshops Room 1: The market as an instrument to protect producers' incomes. Room 2: Coffee price formulation: Transparency from seed to cup. Room 3: Promote and increase consumption. Room 4: Analysis of the report presented by Jeffrey D. Sachs. Methodology: Each room / group will have a professional moderator and a guest to conduct the workshops, which will aim to understand, create and suggest solutions for each subject addressed. Each group will create a shared diagnosis of the main challenges faced on the supply chain and make recommendations for collective future solutions. At the end of the session, moderators will organize the general conclusions and recommendations to be approved by each group and presented later in the plenary session. |
| 11h15 to 11h45 | Coffee Break - Visits to booths |
| 11h45 to 12h45 | Workshops Conclusion / Preparation of the presentations’ results |
| 13h00 to 14h30 | Lunch - Visits to booths |
| 14h30 to 16h00 | Conclusions Presentations Each group will have 15 minutes to present its theme, challenges and suggestion to all other participants |
| 16h00 to 17h00 | Forum Closing |
| All conferences and panels will be simultaneously translated into Spanish, English, French and Portuguese. | |
SPEAKERS AND PANELISTS
Jeffrey D. Sachs
Director of the Center for Sustainable Development of the Institute de la Tierra of Columbia University
Juan Esteban Orduz
President of the Colombian Coffee Federation, Inc. / North America subsidiary of the Colombian Coffee Growers Federation
Jose Dauster Sette
Executive director of the International Coffee Organization – ICO
Sara Mason
Founder and CEO of SHIFT Social Impact Solutions/ Co-Founder of ID Coffees
René León-Gómez Rodas
Executive Secretary for the Regional Cooperative Program for Technological Development and Modernization of Coffee Production - PROMECAFE
Guilherme Amado
Green coffee manager at Nespresso since 2011. Has a degree in Law and specializing in sustainability
Carlos Brando
Engineer who attended the SPURS and PhD programs at MIT, is a partner at P&A International Marketing
Anna Illy
She is part of the third generation of the Illy family, who owns a roasting company born in 1933 in Trieste (Italy) by Anna's grandfather Francesco Illy
Silas Brasileiro
Chief executive officer of the Brazilian National Coffee Council - CNC
Vanusia Nogueira
Executive Director Brazil Specialty Coffee Association - BSCA
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Phyllis Johnson
Co-founder and president of BD Imports
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Annette Pensel
Executive Director - Global Coffee Platform
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José Marcos Rafael Magalhães
Presidente of Minasul and Counselor of The National Coffee Council - CNC
Chad Trewick
Founder of Reciprocafé LLC
Moenardji Soedargo
Operations Director and Vice-President of the Instant Coffee Industry, PT Aneka Coffee Industry
Nathan Herszkowicz
Executive Director of the Brazilian Coffee Industry Association
Patrícia Carvalho
Gerente de Cafés Especiais no Grupo 3corações
Roberto Velez Vallejo
General Manager of National Federation of Coffee Producers of Colombia
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